Maxfield to Debut Pop-Up Shop Series for Brands Like OFF-WHITE and Fear of God

Maxfield is eager to capitalize on the pop-up shop craze, as demonstrated by the frenzy of concert merch releases and the retailer's own Fear of God vintage rock tees drop from last month. The Melrose Avenue flagship store is looking to expand on its Los Angeles locations by transforming the Maxfield Gallery space across the street into a new specialized shop. Recently appointed chief branding officer Peter Utz's idea is to organize a series of pop-up concepts for up-and-coming brands -- there w...